Born in the mid-eighties, I am often referred (by babyboomers) as to be too young to really know what’s going on in this world / in this life. Like many of my Gen-Y peers I grew up watching epileptic seizures triggering music videos on MTV while getting exposed to heavy violence entertainment under the denominator ‘Desert Storm‘. Even though a playstation didn’t have the ability to fire a missile (yet), back then, God would still have a name (e.g. Tony Hawk) and death / loss was associated with the inability to skateboard.
Moreover the world was seemingly in peace until a series of unfortunate events occurred, leaving the world with apparent deep cuts. Paradoxically enough dreams of peace and prosperity went along with fear and repression. If the ‘millenium bug‘ a year earlier was a threat, than we were facing an even bigger opponent now. Abstract enough to kill us all (without mercy). “Seen one, seen them all”, it all applied very well.
Despite these dramatic events it’s not all politics that ‘changed’ the world. At the time the media’s scope was narrowed to every- and/or anything on the war on terrorism, there was a company named after a piece of fruit preparing a larg scale (r)evolution in those same ‘United States’. Yes, in my humble opinion the debut of the iPod in 2001 might also be considered as the dawn of a new era, since it all went a lot further than early adopters telling everyone how cool this next big thing soon would be.
Eight years (and a ton of generations) later, the widespread affection is complete. Although many people are sceptical towards everything that has to do with Apple or Mac, stating products are overhyped (blame them for having some of the best marketeers) and overpriced (I prefer the term fair, since most of their products do meet a real, exclusive need; not really comparable to other standards. And by needs I don’t mean the US Army applications designed to wage digital warfare). To cut a long story short: Me the Geek is totally thrilled about Apple’s latest innovations in music to the extent that I even would buy a fart as long as there’s an apple on it. Welcome, critics.
Besides ‘Californian-productplacement-meeting-real-needs’ and nightmares of not having an iPod touch myself, I do have one other weakness. It’s a love affair with Christian Dior fragrances. It all started out with – pardon my French – une grande bouteille ‘Dior Homme’ trying to gay me up (and managed to do so, obviously). We’re making out for a few years now and recently we decided to take things to a higher level, more intense, deciding that promiscuity is only allowed when (1) the heat (Fahrenheit representation) starts to become unbearable and (2) we’re not doing it with celebrities from the perfume charts (we are not male, boss bottled sluts).
Speaking of lifestyle, I have good news for those who can’t afford a Mai Tai on Friday evening or prefer to head straight home after work. This weekend a celebration of Belgian nightlife takes place in Ghent. ‘This Street is Elektronic‘ kicks off on Friday September 18 with a nocturne at over 40 participating shops in Ghent’s Sint-Pietersnieuwstraat, Lammerstraat, Walpoortstraat and Kortedagsteeg. The party continues on Saturday with pop-up expos, in-store deejay sets and a gigantic party, tagged along ‘This Beat Is Elektronic’, at Vooruit. On the menu are live sets from The (new) Confetti’s and CJ Bolland as well as deejay sets from The Glimmers, Ed&Kim, Zohra, and many more.
But before going out I recommend a warm-up: Erol Alkan & Boys Noize – Waves
Bye.